Pags The Turf Guy: AI-Powered Website with Satellite Calculator & Yard Visualizer
How we built a full AI website for a tri-state artificial turf installer, featuring a satellite square footage calculator, AI backyard visualizer, A2P-compliant AI agent, and 60+ SEO-optimized neighborhood landing pages.
Results at a Glance
Consistent 5.0 rating across Google, HomeAdvisor, and Angie's List
SEO-optimized landing pages across CT, NYC, and NJ neighborhoods
Connecticut, New York City, and Northern New Jersey tri-state reach
Better Business Bureau A+ rating with verified business profile
The Client
Pags The Turf Guy, owned and operated by Derek Paglia, is one of the top-rated artificial grass installers in the Connecticut, New York City, and New Jersey tri-state area. With 85+ five-star Google reviews, BBB A+ accreditation, and top ratings on HomeAdvisor, Angie's List, and Thumbtack, they needed a website that matched their reputation and converted visitors into booked consultations.
The challenge: their previous website was a standard template that did not differentiate them from competitors, lacked interactive tools to engage visitors, and had minimal SEO presence across their multi-state service area. They needed a website that would work as hard as their installation crews.
What We Built
Four AI-powered features that convert visitors into customers
Each feature was designed to reduce friction in the buyer journey, from initial curiosity to booked consultation.
Satellite Square Footage Calculator
Homeowners enter their address, zoom into a satellite view of their property via Mapbox, draw the outline of their yard, and receive an instant cost estimate based on actual square footage. This eliminates guesswork and gives prospects a real number before they ever pick up the phone.
AI Backyard Visualizer
Prospects upload a photo of their current backyard and the AI transforms it to show what professional artificial turf would look like installed. This removes the imagination gap and lets homeowners see their own yard with new turf before spending a dollar.
24/7 AI Agent
Chat, voice, and SMS - all A2P compliant with 10DLC registration
AI Agent with A2P Compliance
An AI-powered chat and voice agent handles initial customer inquiries 24/7, qualifies leads based on project scope and location, and routes high-intent prospects to the sales team. All SMS communications are fully A2P (Application-to-Person) compliant with proper 10DLC registration.
60+ Landing Pages
Neighborhood-level SEO across Connecticut, NYC, and New Jersey
SEO & GAO Optimization
The entire site is built for both traditional search engines and AI-powered search (Google AI Overviews, ChatGPT, Perplexity). With 60+ neighborhood landing pages, 15 FAQ items with schema markup, and structured data throughout, the site dominates local search across the tri-state area.
Technology Stack
React 18
Frontend framework
TypeScript
Type safety
Tailwind CSS
Styling system
Mapbox GL JS
Satellite mapping
AI Image Generation
Yard visualizer
LiveChat
AI chat agent
10DLC / A2P SMS
Compliant messaging
Radix UI
Accessible components
Questions About This Project
What AI features were built for Pags The Turf Guy?+
How does the satellite calculator work?+
What is A2P compliance and why does it matter?+
Can you build similar AI features for my business?+
Want AI features like these for your business?
We build custom AI websites with satellite tools, visualizers, compliant AI agents, and SEO systems for service businesses. Tell us what you need and we will design a system that works for you.