Video ROI? Stop Measuring What Doesn't Matter.

Every agency promises you can measure video ROI down to the penny. I'm here to tell you they're full of it. Video is a brand investment, and trying to force it into a performance marketing box is a fool's errand.

Video ROI? Stop Measuring What Doesn't Matter.
Every agency, every 'growth hacker,' every self-proclaimed guru will tell you the same thing: you *must* measure the ROI of your video production. They'll show you dashboards, click-through rates, conversion metrics, and tell you how much every single dollar spent on video is coming back to you. They'll promise you a clear line from that slick corporate video to a direct sale. Here's the truth: most of that is pure fantasy. Video production ROI, as traditionally defined by performance marketing...