Video Production ROI Is Impossible to Measure—And That Is Fine

Every agency promises trackable video production ROI metrics. Most of them are made up. Here is an honest framework for thinking about video as a brand investment.

Video Production ROI Is Impossible to Measure—And That Is Fine
Every video production agency in Miami will sit across from you, sip their cortado, and promise you a clear, trackable return on investment for your brand film. They will talk about click-through rates, attribution windows, and conversion lifts. They are lying to you. Or worse, they are delusional. Video production ROI is impossible to measure with the kind of precision people want. And that is actually fine. In fact, accepting that truth is the only way to stop wasting money on performance mar...