Building an AI SMS Re-Engagement Pipeline for Cold Leads

A technical walkthrough of how we brought 1,200 dead roofing leads back to life using GHL Conversations AI, Make.com, and strict suppression rules.

Building an AI SMS Re-Engagement Pipeline for Cold Leads
Every business owner eventually sits on a digital graveyard. They call it a CRM database, but we all know what it actually is. It is a few thousand email addresses and phone numbers collected over five years of marketing, sitting there gathering digital dust. The owner looks at them every time cash flow dips and thinks, those people wanted something once. Maybe they still do. So what do they do? They write a desperate blast email or push a button on a generic broadcast tool, send it to five thou...