Miami, You're Automating the Wrong End of the Funnel
Everyone in Miami is chasing the shiny new lead intake automation, but they're missing the boat. The real cash, the deep-fried golden nuggets of profit, are sitting untouched in the post-appointment follow-up. You're leaving money on the table, and I've seen it firsthand.
The claim is simple, direct, and probably going to ruffle some feathers: most Miami businesses are automating the wrong part of their sales funnel. You're all so focused on bringing in new leads, you're letting the ones you've already got, the ones who've actually raised their hand and shown interest, slip through your fingers like sand on South Beach. I've been in the room, seen the spreadsheets, and watched the P&Ls. The obsession with lead intake automation is a distraction. The real money, t...