Building an AI SMS Re-Engagement Engine for Cold Leads

How we built a custom AI SMS re-engagement system using GHL and Make.com to wake up 1,200 dead roofing leads without annoying them into blocking the number.

Building an AI SMS Re-Engagement Engine for Cold Leads
Every roofing contractor in South Florida sits on a digital graveyard. They call it a CRM, but let us be honest about what it actually is. It is a massive graveyard of dead estimates, ghosted homeowners, and dead quotes from three summers ago. The owner spent real money on Google Ads or door knockers to acquire those names, watched them go cold after three ignored phone calls, and then left them to rot in a database. When cash flow gets tight, they stare at that list of twelve hundred dead leads...